Lessons Learned from Running Social Media for Small Businesses

When I started managing social media accounts for local businesses, I quickly realized it was more than just posting cool photos. It was about helping those businesses connect with their communities.

At Ben’s Bikes, I learned how important it is to showcase not only products but also people the customers, the lifestyle, the story behind the shop. At 805 Auto Detailing, I saw how transformations (before-and-after shots) could drive excitement. With the solar company, I learned how education-based content could build trust in a competitive market.

Each experience taught me that social media is about relationships, not just reach. Whether it’s cars, bikes, or energy solutions, the core is always the same: people want to feel connected to something bigger.